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What is the importance of a URL and does it affect SEO?

What is importance of URL? | Does URL Length Affect SEO? | How does changing URL affect SEO?


It may happen to many that they publish their posts without allocating the permalink,  therefore the  blogger publishes them with an automatic link.


or some may mistake the name of the link without their attention, and after a period  of your time  the link is archived in engines, which makes the renaming directly may  cause  loss of archiving.


  during this  article,  we'll  learn how to modify the links of published and archived posts without losing this archive.


How to customize your Blogger post link:


To change the naming of the blogger's posts links,  you want to  first return the post to the draft mode.


Next, we enter the post and from the settings  within the  sidebar we click on Permalink and then Custom link.


Inside the space provided for the link, we enter the new link.  it's  better that it be composed of words separated by a sign (-) without including spaces between the words,  for instance  the title of the post you are reading now:

  • Enter the words in red only,  the remainder  of the title will be inserted automatically.
  • After  you've got  completed the change of address, post the post again.


Redirect from old address to new:


And  so as  to keep the visits coming, whether from search engines or from links published in various platforms, we must redirect from the old link to the new link, and  to try to to  this we follow the following steps:

  1. We  attend  the blogger control panel, then from the settings  we elect  "Custom redirects".
  2. We click on add, and a window opens for us  during which  we enter the old and new links with the education on "permanent".


  • With the caveat that entering the address extension only  means  the main domain is not entered.
  • within the  end, we click on "OK" and with this  we've  changed the URL of the post with the redirect.


What is the importance of a URL and does it affect SEO?


  • There are many opinions about the impact of including keywords  within the  link title on the page's SEO, but  the bulk  of specialists assert that it has a limited impact on SEO compared to other factors.
  • In my personal opinion, and if  you would like  to succeed in the world of blogging,  you want to  treat everything on your site as important, because  nobody  knows exactly how Google's algorithms work and you don't know, maybe the thing you said about  isn't  important,  it's going to  be the opposite.


You can read more about some tips from Google about URLs.


Regardless of the impact of the link address on SEO, the inclusion of  a brief  title that contains the keywords is more professional and quality for the visitor,  also  as you can share the link on various platforms without the need to make a short, as many users avoid clicking on the short links for fear of being directed to unauthorized sites desirable.


Another thing that shows the importance of custom titles  is that the  reports of some programs and sites about your site. If you  attend  the webmasters,  for instance ,  and need  to know the performance of the pages,  you'll  find only the URLs without the page title, if the link  isn't  dedicated,  you'll  not know the link of any page unless you return in Each time and search your site.

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