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| The Elements of a WordPress Sales Page |
WordPress
is a great platform for sales websites. Originally, WordPress was designed as a blog platform, but because of its customizability, it's become more than just a blog. because of themes and plugins created by WordPress users, WordPress are often used as a business website, magazine website, and even a sales and marketing website. There are many WordPress themes available on the web that you can use to turn your simple WordPress installation into a highly effective WordPress sales site.
The goal of a sales page is to convert website visitors into sales. this suggests that the page must be designed to effectively sell the product every time a visitor loads the page. no matter the product, an efficient sales page follows a specific formula with a few minor adjustments for a good sales pitch. A sales talk follows a linear step-by-step process to try to turn a website visitor into a sale. The steps are as follows.
Header -
this is often the first part of the page that the website visitor sees. within the header, you're trying to captivate your visitor and slowly get them to read on throughout the sales page. this suggests that the name of the product or service should be written in a large, eye-catching font, amid a sales slogan designed to capture the visitor's interest.
Introduction/Overview -
This element briefly introduces the web site visitor to all the essential details of the product or service offered on the sales page. Here, the page starts presenting all the selling points of the merchandise and tries to inform the website visitor about the benefits they will have if they purchase the product or service.
Features/Benefits/Specifications -
while the introduction or overview briefly lists all the advantages a visitor can have if they buy the product or service, the sales page still must give more details about the product features to pique the visitor's interest. This a part of the page details the best features and benefits of a product and how it will improve the visitor's well-being when they buy it. Most website visitors reach a sales page through targeted ads, therefore the content of a sales page is specific to the target market.
Product previews/instructions -
this is where the WordPress sales page showcases how easy it is to use their products. Often these are screenshots or video footage for software products, videos of products in action, or informative videos a few particular type of service. This section tries to convince the visitor that learning the way to use the product does not require too much time or a steep learning curve.
Value Promotion -
this section represents the ultimate steps of a sales pitch. Here, the sales page tries to convince the visitor that they're getting more value for their money by showing all the benefits the visitor will receive for the price they pay. A money-back guarantee and relevant reviews should be placed here.
Order -
now, this is often the last and final part of a WordPress sales page. If an internet site visitor is convinced that buying the product the page is trying to sell will prove beneficial for him, he will certainly want to order or buy the product right away. At now , the sales page presents the order information and provides instructions on how to purchase the product to turn the website visitor into a sale.
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